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Our journey has been shaped by the athletes and high performers who’ve pushed their limits, and we’re proud to be part of their success.
Here’s a look at the key milestones that have defined our training philosophy and the people who inspire us to strive for excellence every day.
1970s: Arthur Jones and the Nautilus Strength Cam
Arthur Jones revolutionizes fitness by creating High-Intensity Training (HIT) and inventing the Nautilus strength cam, which varies resistance to match the body’s natural strength curve. This innovation allowed users to achieve maximum muscle development with shorter, more efficient workouts, ideal for high performers seeking fast, effective results.
1978-2008: Michigan Wolverines' Dominance
The Michigan Wolverines, under strength coach Mike Gittleson, embrace HIT, leading to numerous Big Ten titles and a national championship in 1997. Charles Woodson’s Heisman Trophy win, the first for a primarily defensive player, highlights how HIT conditioned athletes for strength, endurance, and peak performance in collegiate football.
2000s: Martina Navratilova’s Longevity in Tennis
​Tennis legend Martina Navratilova incorporates high-intensity resistance training in her late career, which allows her to compete and win titles into her 40s.
2012-2018: Roger Federer – Dominating Tennis into His 30s
Roger Federer, widely regarded as one of the greatest tennis players of all time, wins multiple Grand Slam titles during this period, including Wimbledon in 2012 and Australian Open titles in 2017 and 2018. Federer worked with renowned fitness coach Pierre Paganini, who employs HIT-style resistance training to preserve Federer’s power, flexibility, and endurance, allowing him to perform at an elite level
2018: Conor McGregor – UFC Champion and Business Mogul
Conor McGregor, one of the most well-known athletes in the UFC, successfully transitions from MMA to a lucrative boxing match against Floyd Mayweather in 2017 and later regains prominence in the UFC. McGregor’s training routines, especially under the guidance of coaches like John Kavanagh, emphasize high-intensity, functional strength training.
2022: Novak Djokovic – Longevity and Dominance in Tennis
n 2022, Novak Djokovic wins his 21st Grand Slam title, becoming the only male player to win all four Grand Slam tournaments at least twice. Djokovic employs HIT principles in his strength and conditioning routines, focusing on low-volume, high-intensity workouts that build strength and stamina without compromising mobility or recovery.
1972: Miami Dolphins’ Perfect Season
The Miami Dolphins complete a perfect season (14-0) and win Super Bowl VII, becoming the only NFL team to achieve this feat. Under the supervision of Kim Wood, the Dolphins incorporate HIT into their strength training regimen, giving the team the stamina and durability to dominate their opponents.
1990s: Dorian Yates Redefines Bodybuilding
Dorian Yates adopts HIT, focusing on brief, intense workouts, winning six Mr. Olympia titles. His success proves HIT can deliver world-class physiques without hours of daily training, showcasing the power of intensity and efficiency
2010: Drew Brees – Super Bowl Champion
Drew Brees, quarterback for the New Orleans Saints, wins Super Bowl XLIV and MVP honors. Brees worked with strength coach Todd Durkin, who integrates HIT maximizing strength and reducing injury. This allowed Brees to remain one of the top quarterbacks in the NFL into his 40s.
2016: LeBron James – NBA Championship and MVP Performance
In 2016, LeBron James leads the Cleveland Cavaliers to their first-ever NBA championship, overcoming a 3-1 deficit in the finals against the Golden State Warriors. He is named Finals MVP. LeBron has long incorporated HIT into his training regime, working with trainers like Mike Mancias.
2019: Tom Brady – The Oldest Quarterback to Win a Super Bowl
In 2019, at age 41, Tom Brady becomes the oldest quarterback to win a Super Bowl, leading the New England Patriots to victory in Super Bowl LIII. Brady's TB12 Method incorporates many HIT-like principles, focusing on high-efficiency training, muscle pliability, and injury prevention. His focus on short, intense workouts allows him to perform at an elite level far longer than most athletes in his sport.
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